Listening with SocialMention.com

I thought I was familiar with  social media and knew what services and websites were available. I have accounts on Facebook, Twitter, LinkedIn, YouTube, Tumblr, WordPress, Google, Skype, Pinterest, and more. Then, I checked out the Conversation Prism made by Brian Solis and Jess3.

Wow, I know about only a small fraction of social media, but I am determined to learn more. It was so hard to pick which one to start with. I chose Socialmention.com in light of my recent blog post about listening. Because listening is such a vital part of Public Relations, Socialmention.com is a great tool to listen to what is being said about your company on social media sites.

Socialmention.com is similar to Google Alerts, but specifically looks through more than 100 social media sites. Basically, you type in your company, brand, name, or whatever you want to monitor, pick the types of sites or specific social media sources you want to search (unless you want to search everything), and a few seconds later, the latest social media mentions are brought up in chronological order.

One of the coolest feature is a side bar that gives you of a statistical break down of the mentions your search is receiving such as positive/negative feedback ratio, top keywords used, and the top sources used to mention.

You can also track mentions automatically and analyze them them with Socialmention.com

I will definitely be using this tool in the future.

Advertisements

PR is for Listeners

It should be common sense that Public Relations is a type of communication, and communication is a two-way street according to the Shannon and Weaver Model of Communication.

This would mean in order for Public Relations to be true communication, there must be some feedback. What makes good Public Relations is how much this feedback is listened to.

Social media has become a huge tool for organizations wanting to listen. From Twitter and Facebook to blogs and webpages, Public Relations professionals are taking advantage of the ability to hear what their publics are saying.

Maria Ogneva, Head of Community at the enterprise social network “Yammer,” has 10 Steps for Successful Social Media Monitoring. She notes that effective listening involves strategy and planning.

Another blog post from early this year covering the “Pay Attention! Social Listening Done Right” panel at this year’s Social Media Week in New York also engages in conversation about listening in PR.

Know matter how you are listening, though, it is simply important that you ARE listening.

Five and a half weeks in

Well, here we are, October 4, 2011, five and a half weeks through this PR class and here is what I have learned:

1) Talking about either Facebook or Twitter in every class affirms my choosing to study Communication. (Sorry Chemistry, you aren’t social enough for me)

2) I am not addicted to Facebook and Twitter. I simply believe in its usefulness and am not alone in this belief. Twitter and Facebook are changing the PR industry for the better.

3) PR is more than sending out press releases.

4) Reading Ragan’s PR Daily everyday is more enjoyable than reading the New York Times everyday. (Yes, I used to think I wanted to go into Journalism)

5) The PR industry should not be taken lightly. A lot of hard work and creativity is required to be successful in this field.

6) I need an internship…now.

7) I still have a lot to learn.

Press Releases: from quarterbacks to linemen

As I have mentioned before, my mom has been working in Public Relations as long as I can remember. One term I frequently remember hearing a lot growing up was “press release.” I never fully understood what my mom’s job was when I was young, but if someone asked I knew I wasn’t wrong in saying she wrote press releases for a living. She of course did a lot more than that, but press releases were a large portion of her job. These days, I still hear her talking about press releases, but I hear her talking about a whole lot more as well.

I do not believe that the press release is dead. I do believe because of social media and other new technologies, the press release is not the star player for PR professional anymore and being used more effectively now. In the early days of PR, if an organization wanted to share news with a large audience, it was either through television, radio, or newspapers. The proper form of communication to these mass media outlets was a press release; therefore, press releases were constantly being used in every play. (Excuse the football references. I have been on a Friday Night Lights kick lately.)

Today, organizations do not need television, radio, and newspapers to deliver all their news to the public. Communication between organizations and their publics is more efficient and effective. There are times to send press releases, times to tweet, times to blog, times to Facebook, and times to send a social media release.

Whether the press release is really a dying breed will ultimately be up to journalists and news outlets. If they want to continue using press releases to get stories, PR professionals will be smart to give them what they want. I do predict that this trend of less dependence on press releases will continue because of other ways to pitch news.

People of Facebook holding American Airlines accountable

Thursday, August 25 2011, was the last time Karen Pascoe saw her cat Jack when she handed him over to American Airline baggage handlers at JFK Airport. Shortly after, she received a call notifying her Jack was missing. After barely any updates or news from American Airlines, Karen took the issue to Facebook, any company’s worst nightmare. The page Jack the Cat is Lost in AA Baggage at JFK was launched Sunday, August 28 to encourage people to put pressure on American Airlines. The people of Facebook turned out in large numbers. Currently, the page has 14,567 likes and continues to grow.

American Airlines responded in the best way possible: frequent updates in the form of Facebook notes. Since August 30, American Airlines have posted at least 4 notes updating concerned Facebook users of the steps the company is taking in finding Jack. In their latest note on September 9, American Airlines wrote:

“Since our last update this past Friday, our employees have continued the search for Jack at JFK over the weekend and into this week.  We are all concerned with Jack’s well-being and our employees have been doing everything they can to locate him.  This past weekend we also issued a pet Amber alert that we hope furthers awareness about Jack.  This broadens our search beyond the airport grounds in the event he has made his way into the community surrounding the airport.”

Unfortunately, Jack is still missing according to Karen’s latest post:

“Sorry for no update yesterday, Friends of Jack… the search and flying was beautiful, but did not result in finding Jack. It did, however, result in one of the worst migraines of my life… which has continued into today. I wanted to give you the bottom line, though. I will write more later. Please keep the faith.”

Just in case you find yourself at JFK, keep your eyes open.

%d bloggers like this: