New Semester, New Chapter

With a week of Christmas break to go, I guess it’s time to start thinking about this upcoming semester and re-evaluate some things. This blog was started as an ongoing assignment for a Public Relations class. I spun it as a career hunt. Last semester and the last few weeks have taught me, I don’t want to career hunt anymore.

When people ask about my major I say “Communication.” It is usually almost always followed by either “What is that?” or “What are you going to do with that?” I then feel obligated to tell them I am in the PR and Advertising track. This statement is always followed by a disclaimer that says, “I know I don’t want to do advertising, and I’m pretty sure I don’t want to do traditional PR. This is just the closest track to what I might want to do.” Then questions like, “What DO you want to do?” are asked. Well, I want to do a lot! Who says you have to pick one career (at least right now)?

This realization is the basis for my new life chapter/blog. I am going to spend this semester doing what I love to do and blogging about it. Why blog? Because everyone has something to say and whether a million people want to hear it or just your mom we should say it because we is kind, we is smart, and we is important.

***I do owe a good friend a shout out and thank you for partly inspiring this blog. She has a really cool blog called Whale You Be My Friend? that you should check out. Kayla is a talented graphic designer who posts so many great ideas from crafting and DIY to entertainment and food and more!***

Advertisements

PR is for Listeners

It should be common sense that Public Relations is a type of communication, and communication is a two-way street according to the Shannon and Weaver Model of Communication.

This would mean in order for Public Relations to be true communication, there must be some feedback. What makes good Public Relations is how much this feedback is listened to.

Social media has become a huge tool for organizations wanting to listen. From Twitter and Facebook to blogs and webpages, Public Relations professionals are taking advantage of the ability to hear what their publics are saying.

Maria Ogneva, Head of Community at the enterprise social network “Yammer,” has 10 Steps for Successful Social Media Monitoring. She notes that effective listening involves strategy and planning.

Another blog post from early this year covering the “Pay Attention! Social Listening Done Right” panel at this year’s Social Media Week in New York also engages in conversation about listening in PR.

Know matter how you are listening, though, it is simply important that you ARE listening.

Five and a half weeks in

Well, here we are, October 4, 2011, five and a half weeks through this PR class and here is what I have learned:

1) Talking about either Facebook or Twitter in every class affirms my choosing to study Communication. (Sorry Chemistry, you aren’t social enough for me)

2) I am not addicted to Facebook and Twitter. I simply believe in its usefulness and am not alone in this belief. Twitter and Facebook are changing the PR industry for the better.

3) PR is more than sending out press releases.

4) Reading Ragan’s PR Daily everyday is more enjoyable than reading the New York Times everyday. (Yes, I used to think I wanted to go into Journalism)

5) The PR industry should not be taken lightly. A lot of hard work and creativity is required to be successful in this field.

6) I need an internship…now.

7) I still have a lot to learn.

PR in my own words…

How would I define Public Relations?

Relating to the public.

Done. Next question…

Okay, I guess I could add more to that.

Let’s break it down. You have an organization. This organization (business, team, club, whatever) has a purpose that usually requires the involvement of people outside the organization, unless it’s that secret neighborhood spy club you were never invited to be a part of as a kid. These people may be involved actively or potentially as customers, supporters, clients, etc. Let’s call them “publics.” An organization has a Public Relations department/employee to present an image to these publics through multiple mediums including but not limited to social media, promotions, press releases, and stunts.

Basically, Public Relations is how an organization  communicates the kind of organization it is to the public. Whether the image is true or not is up to the individual to decide.

Okay, now I’m done.

%d bloggers like this: