elfa elfa elfa!

If my obsession with organization was not bad enough, I applied to work at The Container Store over Christmas break. It took everything in me to not spend my whole pay check there. I spent most of my days straightening aisles and taking mental notes on everything I thought I needed, which was ultimately everything. My favorite product to not only buy, but sell, was elfa. What is elfa you ask? It is customizable shelving and drawer systems…and so much more.

Every day I learned something new about elfa and became more and more obsessed with it. Unfortunately for my family, they got to constantly hear all about it every 15 minutes. Fortunately for my parents, it convinced them to think about getting elfa for their master closet.

Gross right?

A few weeks ago, I was  hanging out with my mom in her studio, and my dad came in looking for the tape measure. When he said he was measuring the closet, I immediately went into elfa selling mode. By the end of the day, we had a custom design for my dad’s side of the closet with everything we needed to install it.

Two weeks later, my dad and I finally found a day that we had time to clean out the closet and install the elfa. It was a great day! Not only did we add more space and organization with the elfa system, but we were able to get rid of clothes and other things he hasn’t touched in ages. I even gained a few old comfy sweaters :)

You can get efla installed by a professional, but it’s really not that hard to install with two people.

The installation took only about an hour or so with 2 people who had never installed elfa before.

We did have a little help from this guy.

My nephew Toby

Out of all the features elfa has, my favorite is the gliding shoe rack/shelf. We got my dad two shelves since the racks are for heels. The shelves are supposed to hold only 6 pairs of men’s shoes, but we were able to fit 10 pairs on each.

love love love!

In the end, it visually looks a little crowded, but his hanging space doubled allowing his clothes to not be jammed together and easy to find. He is also able to match suits, shirts, and ties together with his valet rod and gliding tie rack closer to the closet light.

As I was writing this post, I got a call from my mom to inform me she went into The Container Store today to get her side of the closet designed. This is a great service by The Container Store. Anyone can drop in or schedule an appointment with a designer for a free custom design and consultation with no obligation to purchase.

Now is actually the best time to purchase elfa though. The Container Store’s huge annual efla sale is going on  through February 13th. Everything is 30% off!

If you don’t have a closet that needs organization, elfa can also help you organize laundry rooms, offices, kitchens, and even entertainment centers. Learn more about these options here!


Press Releases: from quarterbacks to linemen

As I have mentioned before, my mom has been working in Public Relations as long as I can remember. One term I frequently remember hearing a lot growing up was “press release.” I never fully understood what my mom’s job was when I was young, but if someone asked I knew I wasn’t wrong in saying she wrote press releases for a living. She of course did a lot more than that, but press releases were a large portion of her job. These days, I still hear her talking about press releases, but I hear her talking about a whole lot more as well.

I do not believe that the press release is dead. I do believe because of social media and other new technologies, the press release is not the star player for PR professional anymore and being used more effectively now. In the early days of PR, if an organization wanted to share news with a large audience, it was either through television, radio, or newspapers. The proper form of communication to these mass media outlets was a press release; therefore, press releases were constantly being used in every play. (Excuse the football references. I have been on a Friday Night Lights kick lately.)

Today, organizations do not need television, radio, and newspapers to deliver all their news to the public. Communication between organizations and their publics is more efficient and effective. There are times to send press releases, times to tweet, times to blog, times to Facebook, and times to send a social media release.

Whether the press release is really a dying breed will ultimately be up to journalists and news outlets. If they want to continue using press releases to get stories, PR professionals will be smart to give them what they want. I do predict that this trend of less dependence on press releases will continue because of other ways to pitch news.

Oh hello

I guess I should probably introduce myself. Not just because it is the next class blog assignment, but because it’s the proper thing to do when starting a new blog, right?

Well, my name is Emily Claire, and I am a Communication major/Religious and Theological Studies minor at St. Edward’s University in Austin, TX.

I love my school!

I am the youngest of 3 born to some pretty cool parents. My mom is a graphic designer and has actually spent part of her career in the PR industry. She is currently the Director of PR and Publications at my former high school. She is the artsy Apple-loving parent. My dad on the other hand has been in technology sales since I can remember selling  hp products (previously Compaq) to businesses. He is the practical pc-loving parent. From my point of view my older brother takes after my dad more, my older sister takes after my mom more, and I am the odd mix between them both. I am a bargain hunter (what I do in my free time) who is nerdy about organization and maps, but I can spend hours in Hobby Lobby planning my next craft project.  This mix of interests is why I am taking a course on Public Relations.

I chose to major in Communication for some pretty lame cliche reasons. I liked connecting with people, and I had too many ideas of what I might want to be when I grow up so I thought I should learn how to communicate well because no matter what I do, good communication skills are always important. Also, it sounded like a practical field of study unlike Religious and Theological Studies (keeping the parents who are taking out loans for your education happy is important). I thought the Rhetorical and Cultural track would be a good match with a RATS minor, but then I realized I had no idea what Rhetorical and Cultural Communication really meant. So I moved on to Interpersonal and Organizational. That just didn’t feel right. So now, I am in the PR and Advertising track hence my enrollment in a class about Public Relations. After only a few classes, I can already see why PR is something I want to do in the future. With its use of technology, strategy, and thinking outside the box, it, like me, is an odd combination of the practical and the creative.

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