Listening with SocialMention.com

I thought I was familiar with  social media and knew what services and websites were available. I have accounts on Facebook, Twitter, LinkedIn, YouTube, Tumblr, WordPress, Google, Skype, Pinterest, and more. Then, I checked out the Conversation Prism made by Brian Solis and Jess3.

Wow, I know about only a small fraction of social media, but I am determined to learn more. It was so hard to pick which one to start with. I chose Socialmention.com in light of my recent blog post about listening. Because listening is such a vital part of Public Relations, Socialmention.com is a great tool to listen to what is being said about your company on social media sites.

Socialmention.com is similar to Google Alerts, but specifically looks through more than 100 social media sites. Basically, you type in your company, brand, name, or whatever you want to monitor, pick the types of sites or specific social media sources you want to search (unless you want to search everything), and a few seconds later, the latest social media mentions are brought up in chronological order.

One of the coolest feature is a side bar that gives you of a statistical break down of the mentions your search is receiving such as positive/negative feedback ratio, top keywords used, and the top sources used to mention.

You can also track mentions automatically and analyze them them with Socialmention.com

I will definitely be using this tool in the future.

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PR is for Listeners

It should be common sense that Public Relations is a type of communication, and communication is a two-way street according to the Shannon and Weaver Model of Communication.

This would mean in order for Public Relations to be true communication, there must be some feedback. What makes good Public Relations is how much this feedback is listened to.

Social media has become a huge tool for organizations wanting to listen. From Twitter and Facebook to blogs and webpages, Public Relations professionals are taking advantage of the ability to hear what their publics are saying.

Maria Ogneva, Head of Community at the enterprise social network “Yammer,” has 10 Steps for Successful Social Media Monitoring. She notes that effective listening involves strategy and planning.

Another blog post from early this year covering the “Pay Attention! Social Listening Done Right” panel at this year’s Social Media Week in New York also engages in conversation about listening in PR.

Know matter how you are listening, though, it is simply important that you ARE listening.

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