Texas Rally for Life (January 28, 2012)

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Yes, another blog about my future

I think I have learn more about myself and what I want to do in the future in this PR class than I have about Public Relations. I have gone from not knowing what I want to do career-wise to an interest in PR to being set on PR to thinking maybe PR isn’t my thing to being pretty sure I don’t want to do PR (at least a typical PR job) all in 1 semester. I do love and appreciate the PR world and career path, but I don’t believe it is the right path for me. So here is another update on what I am thinking and what plans I am making that will probably change more than a few times.

Plans/goals for the end of 2011:

1) Land an internship with Make-A-Wish Foundation for spring 2012.  (I had my first big kid interview today with them, and I am praying I get the internship in their Wish Department. This is the type of career I am leaning towards in the future: an organization and mission I believe in and a job that will allow me to use my strengths in and passions for organization, finding silver linings, and serving others more than myself.)

2) Contact representatives regarding with two potential summer internships opportunities

3) Actually make something I found on Pinterest

Plans/goals for the end of my junior year:

1) Complete an internship and have experience in non-profit work.

2) Acquire a new skill in photography, design, or technology

3) Try not to freak out about the car payment I am supposed to be paying with all the money I’ve been making in my unpaid internship.

Plans/goals for after college:

1) Find a job that I look forward to going to everyday

2) Be willing and able to adapt to all my plans changing

Press Releases: from quarterbacks to linemen

As I have mentioned before, my mom has been working in Public Relations as long as I can remember. One term I frequently remember hearing a lot growing up was “press release.” I never fully understood what my mom’s job was when I was young, but if someone asked I knew I wasn’t wrong in saying she wrote press releases for a living. She of course did a lot more than that, but press releases were a large portion of her job. These days, I still hear her talking about press releases, but I hear her talking about a whole lot more as well.

I do not believe that the press release is dead. I do believe because of social media and other new technologies, the press release is not the star player for PR professional anymore and being used more effectively now. In the early days of PR, if an organization wanted to share news with a large audience, it was either through television, radio, or newspapers. The proper form of communication to these mass media outlets was a press release; therefore, press releases were constantly being used in every play. (Excuse the football references. I have been on a Friday Night Lights kick lately.)

Today, organizations do not need television, radio, and newspapers to deliver all their news to the public. Communication between organizations and their publics is more efficient and effective. There are times to send press releases, times to tweet, times to blog, times to Facebook, and times to send a social media release.

Whether the press release is really a dying breed will ultimately be up to journalists and news outlets. If they want to continue using press releases to get stories, PR professionals will be smart to give them what they want. I do predict that this trend of less dependence on press releases will continue because of other ways to pitch news.

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